GUEST: With the growth of online commerce and transformation of digital channels, like Google, Instagram and TikTok, into digital marketplaces, 60% of global organizations have turned to communications platform-as-a-service (CPaaS) solutions to help facilitate more personalized, real-time customer interactions and overcome legacy challenges for their IT. One of the biggest drivers for CPaaS adoption is that future consumers […]
Link: How businesses are harnessing CPaaS and intelligent digital messaging to improve customer experience