7 November 2023

Sources: X CEO Linda Yaccarino is leaning on her media industry links to bring back jittery advertisers, including meeting executives from the NFL and the NBA (Wall Street Journal)

Wall Street Journal:
Sources: X CEO Linda Yaccarino is leaning on her media industry links to bring back jittery advertisers, including meeting executives from the NFL and the NBA  —  Media veteran drums up video deals with NFL, NBA and others as ‘training wheels’ for nervous brands

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