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The UK CMA clears Omnicom's $13B acquisition of Interpublic after launching an investigation into the deal on June 23; the FTC cleared the deal on June 25 (Ian Walker/Wall Street Journal)

Ian Walker / Wall Street Journal : The UK CMA clears Omnicom's $13B acquisition of Interpublic after launching an investigation into ...

28 March 2024

How MowPod, which sells podcast advertising tools, uses mobile game ads to incentivize gamers to follow shows on Apple Podcasts in order to earn in-game tokens (Ashley Carman/Bloomberg)

Ashley Carman / Bloomberg:
How MowPod, which sells podcast advertising tools, uses mobile game ads to incentivize gamers to follow shows on Apple Podcasts in order to earn in-game tokens  —  At least nine of the current top 50 shows on Apple Podcasts have been promoted in mobile games  —  Welcome back to Soundbite.

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