10 April 2024

Ad buyers on Meta's platforms complain of performance issues on its systems in recent months, and say campaign costs are up significantly while returns are down (Kurt Wagner/Bloomberg)

Kurt Wagner / Bloomberg:
Ad buyers on Meta's platforms complain of performance issues on its systems in recent months, and say campaign costs are up significantly while returns are down  —  Marketers on Facebook and Instagram notice glitches, higher prices and poorer returns on the once-reliable network

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