IAB and PwC report on US digital ad sales in 2023: total revenue grew 7.3% YoY to $225B, digital video grew 10.6% to $52.1B, and digital audio grew 18.9% to $7B (Hana Yoo/AdExchanger)

Hana Yoo / AdExchanger:
IAB and PwC report on US digital ad sales in 2023: total revenue grew 7.3% YoY to $225B, digital video grew 10.6% to $52.1B, and digital audio grew 18.9% to $7B  —  Nothing lasts forever.  Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains.

Posted from: this blog via Microsoft Power Automate.

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