14 August 2024

SAG-AFTRA strikes a deal with Narrativ for voice replicas in digital ads, letting union members add themselves to the AI startup's database and negotiate fees (Cynthia Littleton/Variety)

Cynthia Littleton / Variety:
SAG-AFTRA strikes a deal with Narrativ for voice replicas in digital ads, letting union members add themselves to the AI startup's database and negotiate fees  —  Union says agreement sets ‘a new standard’ for ethical use and makes it easy to performers to give consent and get paid

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