Will's Blog: Kantar: the share of Indians consuming media exclusively on mobile phones grew to 23% in Q1 2025, up from 15% in Q1 2023, as TVs stay unaffordable for many (Satviki Sanjay/Bloomberg)

21 June 2025

Kantar: the share of Indians consuming media exclusively on mobile phones grew to 23% in Q1 2025, up from 15% in Q1 2023, as TVs stay unaffordable for many (Satviki Sanjay/Bloomberg)

Satviki Sanjay / Bloomberg:
Kantar: the share of Indians consuming media exclusively on mobile phones grew to 23% in Q1 2025, up from 15% in Q1 2023, as TVs stay unaffordable for many — The number of users who only use digital channels ballooned to 23% in the March quarter of 2025, according to market research firm …

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