3 June 2025

Sensor Tower: daily US users of PDD Holdings' Temu fell by 58% in May; the US closed the "de minimis" loophole on May 2, and Temu then slashed its ad spending (Reuters)

Reuters:
Sensor Tower: daily US users of PDD Holdings' Temu fell by 58% in May; the US closed the “de minimis” loophole on May 2, and Temu then slashed its ad spending  —  Daily U.S. users of PDD Holdings' (PDD.O) global discount e-commerce platform Temu fell by 58% in May …

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