Will's Blog: Sensor Tower: Temu's US MAU fell 51% to 40.2M from March to June, while Shein's dropped 12% to 41.4M, amid the US' China tariffs and "de minimis" closure (Financial Times)

30 June 2025

Sensor Tower: Temu's US MAU fell 51% to 40.2M from March to June, while Shein's dropped 12% to 41.4M, amid the US' China tariffs and "de minimis" closure (Financial Times)

Financial Times:
Sensor Tower: Temu's US MAU fell 51% to 40.2M from March to June, while Shein's dropped 12% to 41.4M, amid the US' China tariffs and “de minimis” closure — Online retailers Temu and Shein have seen their once rapid user growth go into reverse in the US after President Donald …

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