Will's Blog: Sky, ITV, and Channel 4 plan to provide streaming ad space in one marketplace, letting advertisers run campaigns simultaneously, to combat Google and Meta (Mark Sweney/The Guardian)

17 June 2025

Sky, ITV, and Channel 4 plan to provide streaming ad space in one marketplace, letting advertisers run campaigns simultaneously, to combat Google and Meta (Mark Sweney/The Guardian)

Mark Sweney / The Guardian:
Sky, ITV, and Channel 4 plan to provide streaming ad space in one marketplace, letting advertisers run campaigns simultaneously, to combat Google and Meta — The TV streamers are pooling their advertising services to make it easier for small companies to run campaigns

Posted from: this blog via Microsoft Power Automate.