29 June 2025

Walmart's Flipkart says about 200M Indian users engaged with social videos and livestreams promoting products on the platform in H1 2025, up from 75M a year ago (Satviki Sanjay/Bloomberg)

Satviki Sanjay / Bloomberg:
Walmart's Flipkart says about 200M Indian users engaged with social videos and livestreams promoting products on the platform in H1 2025, up from 75M a year ago  —  Using videos to showcase and sell products is one of the leading new forays at Flipkart, Neha Agrahari, a senior director at the retailer …

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