6 July 2025

How Clorox is using generative AI for ad creation, brainstorming new products, and analyzing consumer reviews, as part of a five-year, $580M digital overhaul (Christopher Mims/Wall Street Journal)

Christopher Mims / Wall Street Journal:
How Clorox is using generative AI for ad creation, brainstorming new products, and analyzing consumer reviews, as part of a five-year, $580M digital overhaul  —  Clorox employees' experiments with generative AI delivered new R&D ideas, better customer insights—and some misfires like ‘bleachless bleach’

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