30 July 2025

How Meituan used Hong Kong as a trial market for global food delivery expansion, with its Keeta service driving out Deliveroo before moving to Saudi Arabia (Zixu Wang/New York Times)

Zixu Wang / New York Times:
How Meituan used Hong Kong as a trial market for global food delivery expansion, with its Keeta service driving out Deliveroo before moving to Saudi Arabia  —  Meituan, the Chinese food delivery giant, tested its global expansion in Hong Kong, where its Keeta service displaced a rival before moving to other markets.

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