8 September 2026

A look at Apple's path to a foldable device, the biggest change in iPhone history; sources: memory shortages led Apple to blow past an early $1,999 price goal (Mark Gurman/Bloomberg)

Mark Gurman / Bloomberg:
A look at Apple's path to a foldable device, the biggest change in iPhone history; sources: memory shortages led Apple to blow past an early $1,999 price goal  —  Around 2020, Apple Inc. Chief Executive Officer Tim Cook returned from a trip to Asia unusually energized about a new product category: foldable phones.

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