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29 September 2026

At the unBoxed conference, Amazon moves AI from being a feature to playing a more central role in ad-buying and brings previously separate ad workflows together (Ronan Shields/Digiday)

Ronan Shields / Digiday:
At the unBoxed conference, Amazon moves AI from being a feature to playing a more central role in ad-buying and brings previously separate ad workflows together  —  Amazon's dominance in retail media budgets is hardly a surprise, with Madison Avenue observers expecting a push to win similar spend in adland.

Posted from: this blog via Microsoft Power Automate.

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