10 September 2026

How Amazon's Zoox, which has ~100 AVs in its fleet, is utilizing social media influencers, community events, and ad campaigns to compete with Waymo in SF (Emmy Martin/New York Times)

Emmy Martin / New York Times:
How Amazon's Zoox, which has ~100 AVs in its fleet, is utilizing social media influencers, community events, and ad campaigns to compete with Waymo in SF  —  The Amazon-owned driverless car company is a distant second to Waymo.  Its pitch to riders?  Wine pop-ups, festival sponsorships and a car built to be filmed.

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