Paris Hilton and her company 11:11 Media sign a partnership with X to create four original video content programs per year to promote X's Live Shopping product (Todd Spangler/Variety)

Todd Spangler / Variety:
Paris Hilton and her company 11:11 Media sign a partnership with X to create four original video content programs per year to promote X's Live Shopping product  —  Paris Hilton is getting her X on.  —  The influencer and entrepreneur — who has 16.6 million followers on X …

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