Will's Blog: Antenna: US customer cancellations at major streamers rose to 6.3% in November, up from 5.1% YoY; 24% of users canceled 3+ subscriptions over the past two years (Sarah Krouse/Wall Street Journal)

3 January 2024

Antenna: US customer cancellations at major streamers rose to 6.3% in November, up from 5.1% YoY; 24% of users canceled 3+ subscriptions over the past two years (Sarah Krouse/Wall Street Journal)

Sarah Krouse / Wall Street Journal:
Antenna: US customer cancellations at major streamers rose to 6.3% in November, up from 5.1% YoY; 24% of users canceled 3+ subscriptions over the past two years — Hulu, Netflix and other streamers are turning to bundles, discounts and ad-supported plans as customer defections rise

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