5 February 2024

Amazon strikes a deal with the UK's largest publisher Reach over obtaining customer data to target online advertising, as Google kills off third party cookies (Daniel Thomas/Financial Times)

Daniel Thomas / Financial Times:
Amazon strikes a deal with the UK's largest publisher Reach over obtaining customer data to target online advertising, as Google kills off third party cookies  —  Media sector scrambles to deal with fallout from phase out of cross-website trackers  —  Tech giant Amazon has struck a deal …

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