Zara plans to expand live shopping broadcasts in the UK, Europe, and the US between August and October 2024, testing a format that is wildly popular in China (Reuters)

Reuters:
Zara plans to expand live shopping broadcasts in the UK, Europe, and the US between August and October 2024, testing a format that is wildly popular in China  —  Zara will expand its live shopping broadcasts to the UK, Europe and the United States this year, testing a format …

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