Kantar: 26% of marketers plan to cut back ad spending on X in 2025 and 14% say they will pull budgets this year, due to concerns about content on the platform (Mark Sweney/The Guardian)

Mark Sweney / The Guardian:
Kantar: 26% of marketers plan to cut back ad spending on X in 2025 and 14% say they will pull budgets this year, due to concerns about content on the platform  —  Annual survey highlights growing concern about platform content and trust in information disseminated

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