Will's Blog: Sources: Apple rethinks its movie strategy, including rolling back theatrical releases and cutting budgets for most to under $100M, after some box office misses (Bloomberg)

27 September 2024

Sources: Apple rethinks its movie strategy, including rolling back theatrical releases and cutting budgets for most to under $100M, after some box office misses (Bloomberg)

Bloomberg:
Sources: Apple rethinks its movie strategy, including rolling back theatrical releases and cutting budgets for most to under $100M, after some box office misses — The tech giant intended to spend $1 billion annually on films for cinemas. After several box office disappointments …

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