Will's Blog: A profile of Charlwin Mao, founder of Xiaohongshu, or Little Red Book, who claims the name references the color of his university Stanford and ex-employer Bain (Financial Times)

18 January 2025

A profile of Charlwin Mao, founder of Xiaohongshu, or Little Red Book, who claims the name references the color of his university Stanford and ex-employer Bain (Financial Times)

Financial Times:
A profile of Charlwin Mao, founder of Xiaohongshu, or Little Red Book, who claims the name references the color of his university Stanford and ex-employer Bain — A sudden surge of US users on Xiaohongshu, also known as RedNote, could threaten China's Great Firewall

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