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Sources: advertisers that bought ChatGPT's first ad campaigns say the process was low tech and that they haven't received much data showing if their ads worked (Catherine Perloff/The Information)

Catherine Perloff / The Information : Sources: advertisers that bought ChatGPT's first ad campaigns say the process was low tech and ...

16 January 2025

E-commerce marketing startup Rokt agrees a secondary share sale at a $3.5B valuation ahead of a 2026 IPO, and acquires customer data startup mParticle for $300M (Maggie Eastland/Bloomberg)

Maggie Eastland / Bloomberg:
E-commerce marketing startup Rokt agrees a secondary share sale at a $3.5B valuation ahead of a 2026 IPO, and acquires customer data startup mParticle for $300M  —  - Rokt separately agrees to $300 million purchase of mParticle  — E-commerce group has plans to go public in first half of 2026

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