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Oreo maker Mondelez has spent $40M+ on an AI tool, developed with Publicis and Accenture, to cut costs for the production of marketing content by 30% to 50% (Jessica DiNapoli/Reuters)

Jessica DiNapoli / Reuters : Oreo maker Mondelez has spent $40M+ on an AI tool, developed with Publicis and Accenture, to cut costs for t...

16 January 2025

E-commerce marketing startup Rokt agrees a secondary share sale at a $3.5B valuation ahead of a 2026 IPO, and acquires customer data startup mParticle for $300M (Maggie Eastland/Bloomberg)

Maggie Eastland / Bloomberg:
E-commerce marketing startup Rokt agrees a secondary share sale at a $3.5B valuation ahead of a 2026 IPO, and acquires customer data startup mParticle for $300M  —  - Rokt separately agrees to $300 million purchase of mParticle  — E-commerce group has plans to go public in first half of 2026

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