African e-commerce giant Jumia says it is ramping up the number of China-based merchants on its platform, as it faces competition from Temu and Shein (Olumuyiwa Olowogboyega/Semafor)

Olumuyiwa Olowogboyega / Semafor:
African e-commerce giant Jumia says it is ramping up the number of China-based merchants on its platform, as it faces competition from Temu and Shein  —  Jumia, Africa's biggest online retailer, is ramping up the number of China-based merchants on its platforms as it struggles …

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