Will's Blog: The ad-supported web is dying, and the next development to accelerate this may be the agentic web, which Microsoft is pushing via NLWeb and MCP support (Ben Thompson/Stratechery)

20 May 2025

The ad-supported web is dying, and the next development to accelerate this may be the agentic web, which Microsoft is pushing via NLWeb and MCP support (Ben Thompson/Stratechery)

Ben Thompson / Stratechery:
The ad-supported web is dying, and the next development to accelerate this may be the agentic web, which Microsoft is pushing via NLWeb and MCP support — Ethan Zuckerman wrote in The Atlantic in 2014: … Marc Andreessen, who was there when the web was born, explained in a 2019 podcast …

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