Will's Blog: Fidelity: ~50% of UK investors trust social media, finfluencers, and AI tools for financial decisions; only ~33% used a qualified adviser in the past two years (Maisie Grice/Financial Times)

22 June 2025

Fidelity: ~50% of UK investors trust social media, finfluencers, and AI tools for financial decisions; only ~33% used a qualified adviser in the past two years (Maisie Grice/Financial Times)

Maisie Grice / Financial Times:
Fidelity: ~50% of UK investors trust social media, finfluencers, and AI tools for financial decisions; only ~33% used a qualified adviser in the past two years — Growing draw of social media influencers and platforms comes at expense of regulated advice — Nearly half of UK investors put …

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