Will's Blog: How ad agency WPP is embracing AI tools, despite the threat to its creative business, as its stock falls 50% in seven years; its WPP Open platform has 50K users (Daniel Thomas/Financial Times)

11 June 2025

How ad agency WPP is embracing AI tools, despite the threat to its creative business, as its stock falls 50% in seven years; its WPP Open platform has 50K users (Daniel Thomas/Financial Times)

Daniel Thomas / Financial Times:
How ad agency WPP is embracing AI tools, despite the threat to its creative business, as its stock falls 50% in seven years; its WPP Open platform has 50K users — Chief executive Mark Read pushed to adopt artificial intelligence but is set to exit with the share price languishing

Posted from: this blog via Microsoft Power Automate.