10 June 2025

WPP Media expects ad revenue from user-generated content and platforms like YouTube and TikTok to surpass that from traditional media for the first time in 2025 (Michael Savage/The Guardian)

Michael Savage / The Guardian:
WPP Media expects ad revenue from user-generated content and platforms like YouTube and TikTok to surpass that from traditional media for the first time in 2025  —  User-generated material to surpass advertising income from professional media amid change in viewing habits

Posted from: this blog via Microsoft Power Automate.

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