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Oreo maker Mondelez has spent $40M+ on an AI tool, developed with Publicis and Accenture, to cut costs for the production of marketing content by 30% to 50% (Jessica DiNapoli/Reuters)

Jessica DiNapoli / Reuters : Oreo maker Mondelez has spent $40M+ on an AI tool, developed with Publicis and Accenture, to cut costs for t...

23 October 2025

Sources: Adobe held talks to acquire Synthesia, which makes AI tools that generate video avatars of people, for ~$3B; the startup was valued at $2.1B in January (Katie Roof/The Information)

Katie Roof / The Information:
Sources: Adobe held talks to acquire Synthesia, which makes AI tools that generate video avatars of people, for ~$3B; the startup was valued at $2.1B in January  —  Adobe in recent months held talks with Synthesia, a London-based maker of artificial intelligence software that generates video avatars …

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