Will's Blog: Apple Music's growth may be stymied by the lack of a free tier as a funnel; Midia: on a weekly level, 43% of consumers used Spotify and 16% turned to Apple (Ashley Carman/Bloomberg)

8 November 2025

Apple Music's growth may be stymied by the lack of a free tier as a funnel; Midia: on a weekly level, 43% of consumers used Spotify and 16% turned to Apple (Ashley Carman/Bloomberg)

Ashley Carman / Bloomberg:
Apple Music's growth may be stymied by the lack of a free tier as a funnel; Midia: on a weekly level, 43% of consumers used Spotify and 16% turned to Apple — The service's lack of a free tier might be dimming its prospects with music consumers, particularly in emerging markets — Welcome back to Soundbite.

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