Will's Blog: IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, vastly outperforming ad spend in media overall, set to grow 5.7% YoY (Kayla Cobb/The Wrap)

20 November 2025

IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, vastly outperforming ad spend in media overall, set to grow 5.7% YoY (Kayla Cobb/The Wrap)

Kayla Cobb / The Wrap:
IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, vastly outperforming ad spend in media overall, set to grow 5.7% YoY — Investment has increased 26% year-over-year, a level of growth that is four times faster than growth in the overall media industry

Posted from: this blog via Microsoft Power Automate.