Netflix rolls out a new ad metric called monthly active viewers, or MAV, and says it has 190M such viewers in the 12 countries where it offers an ad tier (Rick Porter/The Hollywood Reporter)

Rick Porter / The Hollywood Reporter:
Netflix rolls out a new ad metric called monthly active viewers, or MAV, and says it has 190M such viewers in the 12 countries where it offers an ad tier  —  The streamer is rolling out a stat it calls monthly active viewers.  —  Netflix is rolling out a new advertising metric that is says shows …

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