Will's Blog: YouTube dominates daytime TV streaming, with 6.3M viewers at 11am in October on average, above Netflix's 2.8M, per Nielsen; prime-time viewership is more even (John Koblin/New York Times)

24 December 2025

YouTube dominates daytime TV streaming, with 6.3M viewers at 11am in October on average, above Netflix's 2.8M, per Nielsen; prime-time viewership is more even (John Koblin/New York Times)

John Koblin / New York Times:
YouTube dominates daytime TV streaming, with 6.3M viewers at 11am in October on average, above Netflix's 2.8M, per Nielsen; prime-time viewership is more even — At Nancy Ann Ling's house in Central Texas, the TV generally goes on around 5 a.m., and Mrs. Ling flips over to the same app each day: YouTube.

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