13 January 2026

Liftoff, which helps companies place ads in mobile apps, files for a US IPO, reporting a $25.6M net loss on $491.6M in revenue in the nine months up to Sept. 30 (Natalia Kniazhevich/Bloomberg)

Natalia Kniazhevich / Bloomberg:
Liftoff, which helps companies place ads in mobile apps, files for a US IPO, reporting a $25.6M net loss on $491.6M in revenue in the nine months up to Sept. 30  —  Liftoff Mobile Inc., a company that helps place ads within mobile applications and lets publishers manage their inventory, filed for a US initial public offering.

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