Will's Blog: Apple says the MacBook Neo is $599+ with no Touch ID and 256GB of storage and $699+ with Touch ID and 512GB, in citrus, silver, indigo, and blush colors (Mark Gurman/Bloomberg)

4 March 2026

Apple says the MacBook Neo is $599+ with no Touch ID and 256GB of storage and $699+ with Touch ID and 512GB, in citrus, silver, indigo, and blush colors (Mark Gurman/Bloomberg)

Mark Gurman / Bloomberg:
Apple says the MacBook Neo is $599+ with no Touch ID and 256GB of storage and $699+ with Touch ID and 512GB, in citrus, silver, indigo, and blush colors — Apple Inc. rolled out the $599 MacBook Neo in its biggest push yet into low-end laptops, aiming to challenge Windows PCs and Chromebooks for budget-minded shoppers.

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