19 March 2026

Walmart is embedding its own chatbot Sparky in ChatGPT after conversion rates via OpenAI's Instant Checkout were 3x lower than those requiring clicking out (Paresh Dave/Wired)

Paresh Dave / Wired:
Walmart is embedding its own chatbot Sparky in ChatGPT after conversion rates via OpenAI's Instant Checkout were 3x lower than those requiring clicking out  —  After OpenAI's Instant Checkout feature fell short, Walmart is instead embedding its Sparky chatbot directly into ChatGPT and Google Gemini.

Posted from: this blog via Microsoft Power Automate.

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