Will's Blog: In an interview, Tim Cook says Apple price hikes are "unavoidable" to offset surging memory and storage chip costs, and "the situation has become unsustainable" (Rolfe Winkler/Wall Street Journal)

17 June 2026

In an interview, Tim Cook says Apple price hikes are "unavoidable" to offset surging memory and storage chip costs, and "the situation has become unsustainable" (Rolfe Winkler/Wall Street Journal)

Rolfe Winkler / Wall Street Journal:
In an interview, Tim Cook says Apple price hikes are “unavoidable” to offset surging memory and storage chip costs, and “the situation has become unsustainable” — The CEO tells the Journal in an exclusive interview that soaring costs make price increases ‘unavoidable’

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