Sources: Kalshi agreed to pay $20M to sponsor the World Cup knockouts, after initially balking at FIFA's $150M asking price, alongside ADI Predictstreet (Bloomberg)

Bloomberg:
Sources: Kalshi agreed to pay $20M to sponsor the World Cup knockouts, after initially balking at FIFA's $150M asking price, alongside ADI Predictstreet  —  When the World Cup knockout round began Sunday, Kalshi joined the likes of Coca-Cola, Visa and Adidas with sideline advertising in the stadiums …

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