15 July 2026

How TikTok Shop sellers are using AI creators and AI twins to boost sales; eMarketer: US sales on TikTok Shop are expected to hit $23.4B in 2026, up 48% YoY (Patrick Coffee/Wall Street Journal)

Patrick Coffee / Wall Street Journal:
How TikTok Shop sellers are using AI creators and AI twins to boost sales; eMarketer: US sales on TikTok Shop are expected to hit $23.4B in 2026, up 48% YoY  —  Brands issue warnings as more creators use avatars and duplicates of themselves to boost affiliate sales

Posted from: this blog via Microsoft Power Automate.

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