Circana: US Xbox unit sales fell 33% YoY to an all-time low in 2026 through August, while PS5 sales fell 25%, as both consoles hit record high average prices (Kaan Serin/Eurogamer.net)

Kaan Serin / Eurogamer.net:
Circana: US Xbox unit sales fell 33% YoY to an all-time low in 2026 through August, while PS5 sales fell 25%, as both consoles hit record high average prices  —  “Price sensitivity is becoming a real problem.”  —  Follow Grand Theft Auto VI … PS5 and Xbox Series X/S consoles …

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