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Internal documents: Instagram execs have waged an aggressive campaign to win back teens, boosting teen-friendly influencers, adjusting its algorithm, and more (Naomi Nix/Washington Post)

Naomi Nix / Washington Post : Internal documents: Instagram execs have waged an aggressive campaign to win back teens, boosting teen-frie...

26 December 2025

Internal documents: Instagram execs have waged an aggressive campaign to win back teens, boosting teen-friendly influencers, adjusting its algorithm, and more (Naomi Nix/Washington Post)

Naomi Nix / Washington Post:
Internal documents: Instagram execs have waged an aggressive campaign to win back teens, boosting teen-friendly influencers, adjusting its algorithm, and more  —  The company pursued a yearslong strategy to win teens back even after critics said it wasn't safe, records show.

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