Will's Blog: Khaby Lame, the world's biggest TikToker, partners with Nasdaq-listed Rich Sparkle in a $975M, 36-month deal to monetize his fan base, including an AI version (Katarina Hoije/Bloomberg)

27 January 2026

Khaby Lame, the world's biggest TikToker, partners with Nasdaq-listed Rich Sparkle in a $975M, 36-month deal to monetize his fan base, including an AI version (Katarina Hoije/Bloomberg)

Katarina Hoije / Bloomberg:
Khaby Lame, the world's biggest TikToker, partners with Nasdaq-listed Rich Sparkle in a $975M, 36-month deal to monetize his fan base, including an AI version — Khaby Lame, the world's biggest TikToker, partnered with Rich Sparkle Holdings Ltd. to transform his 360 million social-media followers into a commercial venture.

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